X adds Twitch to its advertising boycott lawsuit
The game streaming site is the latest company that X is suing for pulling ads.
Twitch is now on the docket for X’s lawsuit against companies that stopped advertising on the social media site. X amended its lawsuit on Monday to include Twitch as a defendant in its lawsuit in a federal court in Wichita Falls, Texas, according to Reuters.
The new complaint claims that the gaming stream site owned by Amazon stopped purchasing ads on X at the end of 2022. X alleges that Twitch and other companies conspired with the World Federation of Advertisers (WFA) network’s Global Alliance for Responsible Media (GARM) initiative to withhold “billions of dollars in advertising revenue” from Elon Musk’s social media company.
The plaintiff alleges the boycott violated federal antitrust laws and is demanding a jury trial to settle the matter. GARM also announced its discontinuation two days after X filed its lawsuit.
X Corp.’s joint lawsuit first filed in August also includes the WFA, the global food manufacturer Mars Incorporated, the drugstore chain CVS and the Danish energy company Ørsted A/S over the advertising boycott. X also has a lawsuit against the media watchdog group Media Matters for publishing a report showing X displayed ads next to antisemitic content on the platform.
