Google acknowledges it 'missed the mark' with onerous demands for Pixel 9 influencers

If you thought Google might be taking a break after unveiling new Pixel 9 devices at its Made By Google event this week, you would be mistaken. A recent post on Threads appears to show part of the sign-up form to receive Pixel devices, and the language in question mandates that signees feature Google's hardware "in place of any competitor mobile devices" or else "we will need to cease the relationship between the brand and the creator."

After some online conversation, it's become clear that this form was sent to members of the Team Pixel program, which is different from the review program for members of the press or media. Engadget falls into the latter category, and I did not see that language in our form, nor have I ever seen language like this in my experience as a reviewer of Google devices. I also want to assure our audience that we would never agree to any stipulation that requires we give positive reviews in exchange for access.

In the meantime, Google has just released a statement saying the wording was a mistake. Kayla Geier, communications manager at Google, said "#TeamPixel is a distinct program, separate from our press and creator reviews programs. The goal of #TeamPixel is to get Pixel devices into the hands of content creators, not press and tech reviewers. We missed the mark with this new language that appeared in the #TeamPixel form yesterday, and it has been removed."

It's not yet clear if #TeamPixel members have received a new agreement and if those who declined on the basis of that stipulation have been given a chance to re-apply.